Marketing leader with 15+ years of experience building and scaling global brands across MENA. Currently, I lead TikTok’s marketing across MENA, where I’ve played a key role in strengthening the platform’s position as one of the region’s most trusted brands and the #1 most downloaded app. I oversee end-to-end marketing — from brand strategy, market research, integrated campaigns, and brand events to performance measurement — while leading cross-functional teams and agency partners. My experience spans both B2C and B2B marketing. I am trilingual in Arabic (native), Chinese (Mandarin), and English, with over five years of experience living and working in China. I hold a master’s degree in marketing from the University of Wollongong.